University of Iowa basketball player Jordan Bohannon paired with Boomin Iowa Fireworks for a meet-and-greet session at the fireworks business in Windsor Heights, Iowa.īohannon tweeted later that “I also held a baby today at the appearance. Some of the deals were for local advertisers. Those are two of the four deals that King has inked since Thursday. King also paired with Florida State quarterback McKenzie Milton as co-founders on NIL platform Dreamfield, which focuses on booking live events for student athletes. This absolutely rules - Sam Cooper June 30, 2021 I couldn't think of a better start to the NIL era than an Iowa basketball player doing a meet and greet at a fireworks store. University of Miami quarterback D’Eriq King announced on Twitter Thursday he was signing an endorsement deal with College Hunks Hauling Junk, along with teammate Bubba Bolden.
And the profit-making has already begun as college athletes are taking to social media to announce the different types of deals they had signed. Potentially 460,000 NCAA student-athletes can now sign sponsorship deals. Suddenly allowed to profit from their name, image and likeness (or NIL), college athletes are unleashing a barrage of endorsement deal announcements. This week saw the beginning of the NIL-era of college athletics.
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